Kampala, July 11, 2023 – For the second time in a row, Movit – a flagship brand of Movit Products has been recognized by Brand Africa as the Most Admired Ugandan Personal Care Brand and Most Admired Brand Doing Good for People, Society, and Environment.
Last year, Movit scooped the award of the Best Admired Personal Care Ugandan Brand.
The double win was announced at the 13th annual Brand Africa Awards on June 11, 2023, at Golden Tulip Hotel Kampala, following a survey of the best top 100 admired brands in Uganda and Africa.
While releasing the results, Brand Africa Founder and Chairman, Mr. Thebe Ikalafeng, explained the survey is based on public opinion hinged on brand awareness, relevancy, and visibility.
The Minister of State for Trade, Industry, and Cooperatives, David Bahati handed over the certificate of recognition to Movit Products Head of Marketing and Corporate Affairs, Robert Kitenda Gobii, Group Chief Human Capital Officer, Nasser Munyagwa, and the Group Strategy Lead, Sia Chami.
Speaking at the event, Hon. Bahati who officiated at the event hailed Brand Africa for the initiative noting that it enhances people’s confidence in Uganda brands.
Separately, the event featured a panel discussion on building strong brands. During the discussions, Mr. Kitenda said strong brands are built on 3 core aspects, that is brand vision, using the right people, and consumer-driven product development.
“For more than 20 years now, Movit Products has learned and understood that brand building is tied to mainly having the right vision for the brand, strategic marketing utilizing professionals, and having quality products on the market consistently”, he said.
About Brand Africa
Brand Leadership Group SA annually hosts Brand Africa Awards initiative to recognize Africa’s leading brands. The 13th annual Brand Africa Awards is based on research conducted by GeoPoll, one of the world’s leading mobile surveying platforms, with strategic analysis, insights, and ranking conducted by Kantar, a data, insights, and consulting company as well as Brand Leadership Group – Africa’s foremost branding, strategic communication, and intellectual property advisory firm.